Catalyst Alliances Strategic Alliances Consulting "If You Can't Describe What You're Doing as a Process, Then You Don't Know What You're Doing." These words by W. Edwards Deming have been taken to heart in the accounting, finance and manufacturing functions of most enterprises.  Yet the critical area of Strategic Alliances remains for many firms a murky, unquantified area sustained by   evanescent personal relationships and lacking in  sound business processes. Catalyst Alliances empowers clients to create, maintain and gauge the effectiveness of strategic alliances with Systems Integrators, consulting firms, technology vendors, OEMs and other enterprises whose complementary product set or market position will enhance our clients' success.  Specifically, we assist our clients to achieve the following: Create a strategic alliances function Devise and implement a Strategic Alliances Business Plan Identify, qualify and prioritize potential partners, such as systems integrators and OEMs Enter into overseas markets cost effectively through strategic alliances Verticalize through strategic alliances Set quantifiable goals and metrics to gauge strategic alliance effectiveness Create, populate and publish web-based Executive Dashboards for strategic alliances Create and implement Joint Go-To-Market Plans and Joint Account Plans