Our Business
Catalyst Alliances enables clients to achieve a cost effective entree into large, enterprise
projects in new vertical markets and geographies from which they might otherwise be
excluded due to lack of experience or insufficient resources. Catalyst Alliances identifies
and qualifies potential strategic alliance partners in these target geographies or verticals
and works with clients to create a winning value proposition directed at both the end user
and the partner.
Catalyst Alliances principal Tom O'Dea is an authority on strategic alliances with over 20
years' successful experience creating and directing global alliance teams at such firms as
Oracle, Sequent, Unisys and NEC. His experience spans large, multi-vendor solution sales
in both commercial and government in the United States and abroad. At Oracle
Corporation, he directed and grew a services sales force from $82 to $120 million in
revenue in less than two years. At Unisys, he created and implemented channel strategies
with systems integrators, OEMs, VARs and other strategic partners in Latin America. Tom
has an MBA in International Business from Thunderbird, The Garvin School of
International Management
Tom has authored articles and spoken at leading industry conferences on creating and
growing strategic alliances. He is fluent in Spanish and conversant in Arabic.
A former USAF intelligence officer and Arabic linguist, Tom is a graduate of the U.S.
Govt.'s Defense Language Institute in Monterey, California, where he completed courses in
Modern Standard Arabic, Egyptian Arabic and Iraqi Arabic. He was a linguist and analyst
at the National Security Agency where he was awarded the Department of Defense Joint
Service Commendation Medal. Tom also writes and speaks on the Middle East.
Catalyst Alliances: About Us
